3 CAMPAIGNS

[WITH AN COLORFUL APPROACH AND A FOCUS ON COPYWRITTING]

In the following, three chapters are presented that promote products and concepts with a sustainable approach. In addition to an upcycling garage, there are also two supplement products with holistic herbal knowledge from TCM.

campaign-poster-werkstatt-kampagne

UMBRUCH

01

kampagne-poster-umbruch-artdirection
kampagne-poster-umbruch-artdirection-night

SUSTAINABLE BUSINESS CASE

IN COLLABORATION W AMELIE MEINING & MAREIKE KRÜGER
USED SOFTWARE: PHOTOSHOP // ILLUSTRATOR // INDESIGN // AFTEREFFECTS

The idea is to recycle trash instead of throwing it away. This is implemented by an upcycling garage, where new things are created from old stuff. For the campaign, old objects were photographed by me in the photo studio and subsequently these were put together as a collage.

Qi

02

metall_OOHKampagne
Erde_OOHKampagne
Feuer_Print

PACKAGING & BRANDING

USED SOFTWARE: PHOTOSHOP // INDESIGN // ILLUSTRATOR

Packaging development of a new "supplement" brand for the German market. With the help of the 5-Elements-Nutrition according to Traditional Chinese Medicine, a product is to be developed that provides for sustainably more life energy (Qi), so that the body comes into its center and optimal health can be maintained. Both the packaging and the campaign focus on these elements. The bottle design is inspired by a battery. The materials (cork & earthenware) follow the idea of sustainability.

sachte

03

Outdoor-Brand-Advertisement-Billboard-Poster-Mockup
City-Outdoor-Advertisement-Stand-Poster-Mockup

PACKAGING & BRANDING

USED SOFTWARE: PHOTOSHOP // INDESIGN // ILLUSTRATOR

The campaign is based on a humorous approach that aims to highlight the special issue of herbal pastes drunk together with milk. The focus is clearly on copywriting and attention-grabbing slogans, so that the viewer becomes curious and wants to learn more about the brand.

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