SACHTE
[CONCEPT AND DESIGN OF A SPICE PASTE BRAND INCLUDING PACKAGING]
The idea of sachte, whose concept I came up with, is to offer a preventive approach to reduce medication use. For this purpose, I created a brand that puts the negative understanding of diseases in a fundamentally new light and empowers the customer to help himself through a humorous and educational way. And, of course, through the product itself.
THE GLASS JAR IS MADE OF ULTRA-VIOLET GLASS,
WHICH NOT ONLY PROTECTS THE INGREDIENTS,
BUT ALSO ENERGIZES THEM.
PACKAGING
01
[MOODBOARD]
[SKETCH]
In addition to cardboard, the secondary packaging consists of a milky, transparent film that gives a hint of what is underneath. In addition to indicating that the paste is drunk with milk, the packaging is also intended to convey that our health also lies deeper and shines through to our consciousness if we pay attention to it.
[PACKAGING]
THE RESULT IS A TOTAL OF EIGHT PASTES THAT OFFER
SUPPORT FOR THE MOST COMMON EVERYDAY AILMENTS.
SINCE NO PROMISE OF EFFICACY MAY BE MADE, POSITIVE
AFFIRMATIONS ARE USED TO ADDRESS THE CUSTOMER DIRECTLY.
PROCESS
02
CAMAPIGN SLOGANS
USED SOFTWARE: PHOTOSHOP // ILLSUATRATOR // INDESIGN
A humorous campaign with attention-grabbing slogans, is designed to arouse viewers' curiosity so that they want to learn more about the new brand. The focus here is clearly on the puns that revolve around the theme of health, spices and milk.
DIGITAL
03
[SOCIAL MEDIA // INSTAGRAM]
[WEBDESIGN // PRODUCT VIEW]
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